The Purpose Advantage
There’s no doubt, discerning consumers are changing the way companies think and act, especially when sustainability practices are considered. In Episode 2 of RENEWables, author Jeff Fromm unpacks what it means for brands to have Purpose Advantage and how by focusing on specific consumer benefits, brands can create distinguishing attributes and increased market share.
|RENEWables, A Sustainabilty Podcast is a new podcast focused on the energy landscape of today. Everything from emerging renewable energy technologies to sustainability practices to why brands are changing the way they think, RENEWables is a source for current and dynamic conversation.
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