Episode 2: Jeff Fromm and The Purpose Advantage
There's no doubt, discerning consumers are changing the way companies think and act, especially when sustainability practices are considered. In Episode 2 of RENEWables, author Jeff Fromm unpacks what it means for brands to have Purpose Advantage and how by focusing on specific consumer benefits, brands can create distinguishing attributes and increased market share.
RENEWables, A Sustainabilty Podcast is a new podcast focused on the energy landscape of today. Everything from emerging renewable energy technologies to sustainability practices to why brands are changing the way they think, RENEWables is a source for current and dynamic conversation. Be the first to hear new episodes by subscribing to our email list here. Click here for other ways to listen. |
RENEWables, A Sustainabilty Podcast is a new podcast focused on the energy landscape of today. Everything from emerging renewable energy technologies to sustainability practices to why brands are changing the way they think, RENEWables is a source for current and dynamic conversation.
Be the first to hear new episodes by subscribing to our email list here.
Click here for other ways to listen.