Solar Power for a
Sustainable Supply Chain
A 1,785-panel solar farm located adjacent to Hallmark's Lawrence Production Center, delivering on-site renewable electricity to one of the company's most storied domestic manufacturing facilities. The project supports Hallmark's science-based targets and commitment to transitioning global operations to renewable energy by 2030.
Background
Hallmark's Lawrence Production Center has been the heart of the company's domestic greeting card manufacturing since 1958, producing millions of cards and approximately 98% of all envelopes for Hallmark North America. As part of Hallmark's broader commitment to achieving science-based greenhouse gas reduction targets and transitioning its global facilities to renewable electricity by 2030, the company partnered with BioStar Renewables to develop and construct a 979 kW DC solar farm adjacent to the Lawrence facility.
The three-acre solar array consists of 1,785 bifacial panels capable of generating more than 1.3 million kWh of clean electricity annually, offsetting approximately 10% of the facility's electricity consumption. BioStar Renewables provided full development and EPC services, breaking ground on the project in May 2024 with construction completed in fall 2024.
Client: Hallmark Cards
Location: Lawrence, KS
Technology: Solar PV
Year: 2024
Supporting Sustainability Goals
Hallmark has made a formal commitment to achieving a science-based emissions reduction target and transitioning all global facilities to renewable electricity sources — including solar and wind — by 2030. The Lawrence solar farm is a direct, visible expression of that commitment, generating clean electricity at the same facility where Hallmark produces the greeting cards it ships across North America.
Beyond the facility itself, Hallmark has extended the project's community impact by establishing a certified Monarch Waystation pollinator garden along the adjacent Lawrence Loop hike-and-bike trail, with plans for educational signage to inform the public about solar energy.
Highlights
- System Capacity: 979 kW DC / 729 kW AC
- Annual Generation: 1,300,000+ kWh of renewable electricity per year
- Solar Panels: 1,785 bifacial photovoltaic modules (550W each)
- Grid Offset: Approximately 10% of the facility's annual electricity usage
- Racking: Fixed tilt system optimized for site latitude
- Project Type: Behind-the-meter industrial solar
BioStar's EPC Approach
Emissions Reduction Impact
BioStar Renewables provided turnkey Engineering, Procurement, and Construction services, giving Hallmark a single, accountable partner throughout the entire project lifecycle. Our in-house expertise spans:
- Development & Feasibility: Site assessment, energy modeling, interconnection strategy, and financial structuring
- Engineering: System design, electrical engineering, structural analysis, and permitting
- Procurement: Sourcing and logistics for panels, inverters, racking, and balance-of-system components
- Construction: Full project management, civil work, electrical installation, and commissioning
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metric tons of CO₂emissions per year
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gallons of gasoline consumedin an entire year
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short tons of waste recycled versus landfilledAbout BioStar Renewables
BioStar Renewables is a leading developer and EPC contractor specializing in commercial and industrial solar projects across the United States. With deep expertise in behind-the-meter solar for complex industrial clients, BioStar delivers projects that create lasting value — reducing energy costs, lowering emissions, and supporting clients' long-term sustainability strategies. Learn more about BioStar.
About Hallmark's Lawrence Center
The Lawrence Production Center opened in 1958 and remains Hallmark's primary domestic manufacturing facility, specializing in the production and packaging of all domestically produced Hallmark greeting cards and approximately 98% of envelopes for Hallmark North America. The addition of on-site solar generation connects the facility's long manufacturing history with Hallmark's forward-looking sustainability commitments. For more information, visit Corporate.Hallmark.com.
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