Jeff FrommBoard Member
As a 4X author & marketing expert, Jeff Fromm has traveled most of the world speaking professionally on how youth culture impacts brands, as well as the increasing role of sustainability in driving brand preference.
In 2010 & 2011, Jeff led the first public study of Millennials through a research partnership between Barkley & the Boston Consulting Group. That work informed his first book “Marketing to Millennials (2013).” He has since authored: “Millennials with Kids (2015),” “Marketing to Gen Z (2018)” and “The Purpose Advantage: How To Unlock New Ways of Doing Business (2019).” Jeff is also a weekly contributor at Forbes.
Jeff is the president of Futurecast (division of Barkley), and a partner at Barkley, the largest certified B Corp ad agency in the U.S. Jeff also serves as an independent director at Three Dog Bakery.Related Team Members