Missy LoveManaging Director Marketing
BiographyMissy Love, President of Alaskan Fur, is the third generation to lead the privately held Alaskan Fur Company, one of the nation’s oldest and largest furriers. Missy joined Alaskan Fur Company in 1984 as advertising manager and was named president in 1992. Missy operates Alaskan Fur with a business philosophy that values each individual – customer, employee or vendor – as a potential contributor to Alaskan Fur’s success. She has a keen eye for talented young fashion designers and the ability to place Alaskan Fur in the avant-garde of retailers showcasing emerging designers or fur coat trends destined for success. Alaskan Fur has continued to show a positive net profit and adjusted earnings despite overall economic downturns.
Among other responsibilities, Missy has directly influenced Alaskan’s effective and impressive marketing campaign and has ensured it has stayed current with changing media trends. While Alaskan has always believed in the importance of advertising in different media in its markets, under Missy’s direction the marketing mix has changed over the years, especially with the onset of social media. Website development and enhancements, along with an increase in email blasts and Facebook posts, as well as Instagram have been added during Missy’s tenure.
Operating from a position of “building from” rather than “clinging to” tradition, as Managing Director, Marketing Missy’s expertise and experience will prove equally beneficial to the long term growth of BioStar Renewables.
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